Leadership Masterclass Podcast featuring Nico Zeifang

Brigitte Dyck and Hanna Rentschler are joined this time by guest Nico Zeifang, partner at Penguin Capital and co-founder of Team Internet AG, one of Europe’s leading AdTech companies. His credo: Without innovation, there is no societal prosperity!

For Nico, strengthening and healthily building company culture is especially important. For him, cultural fit comes first – employees can have completely different lifestyles. He even shares a funny story about an “outsider” who was always a bit different from the rest of the staff and later thanked Nico for creating a culture that still prevails, even after the founders' departure.

However, it becomes increasingly difficult every time an additional management layer is added. Nico offers tips on how to successfully shape culture nonetheless and explains that a company’s vision is more important than annual targets.

Making the big picture visible and understandable to everyone involved helps reinforce the culture. Additionally, he tries to stay connected with employees, even as the company grows.

Brigitte asks him how important stamina and perseverance are, and Nico is convinced: You have to believe in it! The once-in-a-lifetime opportunity will come – but you have to persevere until it does.

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